Anna Costaras holds a BS and MBA from New York University Stern School of Business. She is the founder of a college-bound mentoring program for underserved students from her community. She is actively involved with Adventures in Learning, an educational enrichment program for children in need of after-school support, as a volunteer and college mentor, and has served on the Board of Directors. Anna is a veteran of the college application process, having guided her three children on their paths- graduate and undergraduate- to Cornell University, Wake Forest University and New York University. Gail Liss earned a MBA from New York University Stern School of Business, studied at The London School of Economics and holds a BA from the University of Rochester. Gail serves on the Advisory Board of Young Women's Leadership Network, which supports The Young Women's Leadership Schools and College Bound Initiative. Gail has extensive experience with the college application process and has served as a coach and advisor. She has also counseled her three children: two graduates of Brown University and one graduate of Wesleyan University. In 1980, when he was education editor of the New York Times, Edward B. Fiske sensed that college-bound students and their families needed better information on which to base their educational choices. Thus was born the Fiske Guide to Colleges, which is now the #1 bestselling college guide. In addition to the Fiske Guide to Colleges, Fiske is the author of Fiske Guide to Getting Into the Right College, Fiske Nailing the New SAT, Fiske Real College Essays That Work, Fiske WordPower, Fiske Countdown to College, and several other books that help you find and get accepted to colleges that match you. A graduate of Wesleyan University, Fiske did graduate work at Columbia University and assorted other bastions of higher learning. He left the Times in 1991 to pursue a variety of educational and journalistic interests, including a book on school reform, Smart Schools, Smart Kids. When not visiting colleges, he can be found playing tennis, sailing, or doing research on the educational problems of South Africa and other third world countries for UNESCO and other international organizations. Fiske lives in Durham, North Carolina, near the campus of Duke University, where his wife, Helen Ladd, is a member of the faculty. They are coauthors of When Schools Compete: A Cautionary Tale, Elusive Equity: Education Reform in Post-Apartheid South Africa, and Handbook of Research in Education Finance and Policy.