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After receiving a university degree in Economics, L. Rowand Archer enjoyed a 48-year career in the private sector where he successful assumed senior management ranks of various banking organizations, then created a business focused on software development directed at the manufacturing sector. This software technology provided integrated administration and production control modules to achieve efficiencies in its customers' daily business operation. In developing these modules required real-world understanding of the work place and the lives of real people.Drawing from these extensive frontline experiences, Mr. Archer is able to make common sense observations of the uncertainty that his fellow citizens are experiencing with the rapid changes occurring in their life from the new technologies being forced on them and their families. It is because of this uncertain environment ordinary thinkers are vulnerable to forces intent on using a campaign of fear to create doubt in their ability to exercise everyday common- sense thinking.Mr. Archer has also published The Trump Effect, Unmasking the Dark Side Left and Their Liberal Media Parrots in 2018 through Christian Faith Publishing, available on Amazon, Barnes and Noble, and other book selling websites and local book stores.
