The Class and Gender Politics of Chinese Online Discourse: Ambivalence, Sociopolitical Tensions and Co-option...

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Yanning Huang (Xi’an-Jiaotong Liverpool University, China)

The Class and Gender Politics of Chinese Online Discourse

Ambivalence, Sociopolitical Tensions and Co-option

Yanning Huang (Xi’an-Jiaotong Liverpool University, China)

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English

Routledge
07 June 2024

Semantics; Communication studies; Cultural studies; Media studies; Gender studies, gender groups

Series: Routledge Studies in New Media and Cyberculture

This book offers an in- depth study of the quasi- political, self-deprecating, and parodic buzzwords and memes prevalent in Chinese online discourse.

Combining discourse analysis with in- depth audience research among the young internet users who deploy these buzzwords in on- and offline contexts, the book explores the historical and social implications of online wordplay for sustaining or challenging the contemporary social order in China. Yanning Huang adopts a combination of media and communications, social anthropology, and socio- linguistic perspectives to shed light on various forms of agency enacted by different social groups in their embracing, negotiation of, or disengagement from online buzzwords, before addressing how the discourses of online wordplay have been co-opted by corporations and party-media.

Offering a rigorous and panoramic analysis of the politics and logics of online wordplay in contemporary China, and providing a critical and nuanced analytical framework for studying digital culture and participation in China and elsewhere, this book will be an important resource for scholars and students of media and communication studies, Internet and digital media studies, discourse analysis, Asian studies, and social anthropology.

By: Yanning Huang (Xi’an-Jiaotong Liverpool University China)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032435312
ISBN 10: 1032435313
Series: Routledge Studies in New Media and Cyberculture
Pages: 194
Publication Date: 07 June 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Yanning Huang is Assistant Professor in the Department of Media and Communication at Xi’an Jiaotong- Liverpool University, China. He received his doctoral degree from the London School of Economics and Political Science (LSE). His research interests include youth and digital culture, audience research, media gender studies, media and social justices, and environmental communication.