The CEO's Competitive Advantage: Harnessing the Power of the Hispanic Workforce to Drive Business Success...

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Marcela Manjarrez

The CEO's Competitive Advantage

Harnessing the Power of the Hispanic Workforce to Drive Business Success

Marcela Manjarrez

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English

Forbes Books
07 November 2024

Behavioural economics; Management decision making; Office & workplace

In The CEO's Competitive Advantage: Harnessing the Power of the Hispanic Workforce to Drive Business Success, Marcela Manjarrez offers actionable, data-driven insights on the power of leveraging Hispanic and nontraditional talent for business excellence. Through an informative blend of her own professional experience; interviews with leading executives; and current research, analysis, and data, Manjarrez offers definitive reflections and actions in every chapter on the transformative potential of the untapped Hispanic and nontraditional talent geared toward identifying educational barriers and opportunities; expanding mentorship and sponsorship programs; repairing leaky pipelines to management, the C-suite, and the boardroom; holding leaders accountable for measurable progress across all these fronts; and more.

By embracing the strategies outlined in this book, senior leaders can build representative teams that will not only drive business success today but establish a virtuous cycle of innovation, growth, and prosperity. As the Hispanic workforce becomes an increasingly critical engine of economic growth, companies that tap into this wellspring of talent will position themselves at a competitive advantage.

Manjarrez urges leaders to bring her winning strategy to the center of their vision, making it a core driver of innovation, market expansion, and long-term success. Filled with powerful insights and practical advice, this book is an essential read for any executive looking to build a workforce that reflects the world of today and is equipped to meet the challenges of tomorrow, outpacing the competition in the US and the world.

By: Marcela Manjarrez
Imprint: Forbes Books
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9798887504001
Pages: 328
Publication Date: 07 November 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

MARCELA MANJARREZ is no stranger to being “the only one” in the C-suite and the boardroom–the only woman, the only Hispanic, the only nontraditional leader. After more than two decades driving business transformation at the Federal Reserve Bank of St. Louis and Fortune 25 healthcare enterprise Centene, Manjarrez shares key insights with senior leaders on how to leverage the vast potential of Hispanic talent for the success of their organizations. Manjarrez is an economist and C-suite executive, a sought-after keynote speaker and advisor to CEOs and organizations looking to tap into the power of Hispanics and other nontraditional talent. She holds a bachelor's degree in economics from the University of Missouri-Saint Louis and a master’s in economics from Washington University in St. Louis, and currently serves on several corporate and nonprofit boards. She resides in St. Louis, Missouri.