The Business Strategies of the Major Hollywood Film Studios

1929–2024

Guy Di Piazza

$305

Hardback

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English

Routledge
21 February 2025

Film theory & criticism; 20th century history: c 1900 to c 2000; Social & cultural history; Media studies; Media, information & communication industries

Series: Routledge Studies in Media Theory and Practice

Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multilayered comprehensive analysis on the media industry and how it works.

Author and business strategist Guy Di Piazza draws on over 25 years of experience and provides insights into the corporate, business, market and production strategies of the leading motion picture companies through a 95- year history. Investigating the initiatives employed particularly for the most successful (or premium) films allows Guy to evaluate the commercial and creative strategies of the major film studios during four distinct historical periods: The golden age of Hollywood (1929– 1949); Hollywood in decline and in transition (1950– 1966); The new American cinema (1967– 1976); and The era of media giants (1977– 2024).

With extensive business strategy analysis, this book assesses the film industry from a commercial and economic perspective to bring better understanding to readers as to how the major studios have evolved over time and what that means for today’s digitally connected world. Ideal for researchers and advanced students studying film business and the media industry, as well as professionals in the film business.

By: Guy Di Piazza
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 770g
ISBN: 9781032301587
ISBN 10: 1032301589
Series: Routledge Studies in Media Theory and Practice
Pages: 324
Publication Date: 21 February 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Guy Di Piazza is a leading media and entertainment specialist and has over 25 years of experience as a management consultant and corporate finance executive in the field of media and entertainment. His experience spans globally at some of the world’s leading film and television companies, helping business leaders shape their future business, market and product strategies. During the past 25 years, Guy has worked with Motion Picture Association (MPA), NBCUniversal, Sony Pictures, The Walt Disney Company, AMC Networks, Mitsui Media, BBC, ITV and many other media organisations.