Kevin Werbach is Professor of Legal Studies and Business Ethics at the Wharton School of the University of Pennsylvania. Founder of the technology consulting firm Supernova Group, he has advised the FCC and Department of Commerce on communication policy. He is the coauthor of For the Win: How Game Thinking Can Revolutionize Your Business. Sandra Braman is Professor in the Department of Communication, University of Wisconsin-Milwaukee. She is the editor of Communication Researchers and Policy-Making (MIT Press, 2003).
However, Werbach argues, the most significant innovation of blockchain is not governmental or even technological but emotional: the creation of 'a new form of trust,' in which you put your confidence in a store of information without relying on any single person to authenticate it - trust the system, not its parts. The outstanding question is whether this method of cultivating trust is viable, and if it is, in what ways we can best deploy it. The answers we come up with are likely to determine blockchain's future. -New York Times Book Review