The Attention Merchants

In this revelatory book, Tim Wu tells the story of how advertisers and programmers came to seize control of our eyes and minds. The Attention Merchants deserves everyone's attention. -- Nicholas Carr, author of THE SHALLOWS I couldn't put this fascinating book down. Gripping from page one with its insight, vivid writing, and panoramic sweep, [it] is also a book of urgent importance, revealing how our preeminent industries work to fleece our consciousness rather than help us cultivate it. -- Amy Chua, Yale Law Professor and author of BATTLE HYMN OF THE TIGER MOTHER A profoundly important book... Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril. -- James Gleick, author of TIME TRAVEL: A HISTORY The question of how to get people to care about something important to you is central to religion, government, commerce, and the arts. For more than a century, America has experimented with buying and selling this attention, and Wu's history of that experiment is nothing less than a history of the human condition and its discontents. -- Cory Doctorow, BOING BOING Forget subliminal seduction: every day, we are openly bought and sold, as this provocative book shows. Kirkus [A] startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention New Republic Illuminating New York Review of Books 'Wu is much better than most, partly because he is a sceptic, but mainly because he has narrative flair and an eye for the most telling examples.' The Sunday Times 'Wu writes about the uglier consequences of our great migration to the web with the bruised zeal of an ex-millenarian.' The Times