The Art of Small Business Social Media

Best-selling author Fitzpatrick delivers a new book on social media focusing on promoting small businesses. Her experience includes partnering with brands like TJMaxx and serving as the first head of social strategy for the online platform Canva. Readers will be guided from the ground up in this easy-to-read book broken into three sections. The first covers social media for small businesses, the second focuses on captivating audiences, and the third provides a blueprint for a successful online presence. Fitzpatrick breaks down the numerous social-media platforms, like Facebook and TikTok, and their demographics, helping readers select the appropriate channels to use as just one piece of their overall marketing plan. She gives tips on how to craft a brand identity, whether or not to do your own social-media marketing, and how to find your ideal customer. The book also includes a case-study approach for putting it all in action and a list of apps and services. Whether they are selling to business or consumers, small-business owners, entrepreneurs, and any others who are interested in socializing their products or services will find this guide appealing and supremely useful. -- ""Booklist"" From the foreword: Take it from me, if you're an entrepreneur or small business owner and want to master digital marketing, you need this book. --Guy Kawasaki A must-read for any small business owner looking to take their social media game to the next level. Actionable, enjoyable and jam packed with practical lessons and tips--whether you're just starting out or looking to accelerate your online impact, this book is your roadmap to social media success. --Zach Kitsche, Chief Marketing Officer of Canva Get your notepads ready and dive into Peg Fitzpatrick's enlightening book The Art of Small Business Social Media. Tailored for entrepreneurs, Fitzpatrick delivers invaluable insights, equipping you with the tools and strategies to conquer social media and elevate your business. Prepare to revolutionize your online presence. --Jonathan Rosenberg, advisor at Google and co-author of best-selling book How Google Works with Eric Schmidt Peg Fitzpatrick nails it with The Art of Small Business Social Media. It's packed with no-nonsense strategies that work and will make an impact on your business. For entrepreneurs serious about taking their business to the next level, this is your playbook. --Daymond John, Star of Shark Tank and Founder & CEO of FUBU