Technology Entrepreneurship in Theory and Practice: Perspectives in Science and Engineering

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J. Mark Munoz Orestis Terzidis

Technology Entrepreneurship in Theory and Practice

Perspectives in Science and Engineering

J. Mark Munoz, Orestis Terzidis

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English

Routledge
11 February 2025

Entrepreneurship; Industrial applications of scientific research & technological innovation; Technology: general issues

Technology entrepreneurship refers to business activities that are based on new scientific insights and new technical developments. It describes the process by which enterprising teams and individuals convert new technical knowledge into products and services. It encompasses entrepreneurial pursuits in all fields of engineering and science where progress opens novel ways of creating value. Often these activities are based on intellectual property, although it may also make sense to consciously pursue an open technology strategy. Entrepreneurial activities in these domains lead to ventures with specific characteristics.

Technology Entrepreneurship in Theory and Practice compiles the essential research knowledge about principles and practices in technology entrepreneurship. Systematically presenting theory and practice for entrepreneurs coming from an engineering or scientific background, the authors assemble a comprehensive overview of the subject and enhance it with their expert viewpoints. The book compiles and summarizes available knowledge and approaches to enable engineers and scientists to develop entrepreneurial initiatives.

Technology Entrepreneurship in Theory and Practice will find an audience among technology entrepreneurs, engineers and scientists, entrepreneurship educators, executives, consultants, and policymakers worldwide.

Edited by: J. Mark Munoz, Orestis Terzidis
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 371g
ISBN: 9781032376639
ISBN 10: 1032376635
Pages: 192
Publication Date: 11 February 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Part I: Introduction 1. Introduction to Technology Entrepreneurship J. Mark Munoz Orestis Terzidis 2 Fundamentals of Technology Entrepreneurship Guy W. Bate Lisa Callagher 3. Entrepreneurial Competences Darsel Keane Rod McNaughton Part II: From Technology to Value 4. Intellectual Property and Strategy Yue Xu Yumao Wang 5. From Technology Idea to Value Proposition Dilek Cetindamar Konazoglu Sarah Manthey 6. Technology Entrepreneurship and Product Development Rachel Switzky Keilin Jahnne Saadeddine Shehab Part III: Strategy and Business Model 7. Personal Values, Core Competences, Entrepreneurial Vision, and Mission Panagiotis Kyriakopoulos panoskiriakopoulos@yahoo.gr Alexander Tittel 8. Designing the Business Model June Y. Lee 9. Challenges in Entrepreneurial Decision-Making under uncertain business environments Marcos Hashimoto Part IV: Entrepreneurial Marketing 10. Market and Competitor Analysis Gerard Martorell 11. Customer Discovery and Lean Startup Kathleen Allen 12. Pricing, Promotion, and Place Orestis Terzidis Martin Klarmann (KIT) Andreas Kleinn Part V: Funding a Venture 13. Framing the Funding Challenge Orestis Terzidis J. Mark Munoz 14. Funding Process for Technology Ventures Christoph P. Wessendorf 15. Understanding the Capital Provider Perspective Yu Wei Ye Part VI: Team and Organization 16. Team Building Margaret Goralski 17. Entrepreneurial Leadership Edward Agbai 18. Building an organization Rafael Augusto Seixas Reis de Paula Mario Sergio Salerno Roger (Rongxin)

J. Mark Munoz is a tenured Full Professor of International Business at Millikin University and a former Visiting Fellow at the Kennedy School of Government at Harvard University. He is the editor of the Routledge books, The Economics of Cryptocurrencies (2020), Global Business Intelligence (2017), and Advances in Geoeconomics (2017). Orestis Terzidis heads the Institute for Entrepreneurship, Technology Management and Innovation (EnTechnon) at the Karlsruhe Institute of Technology (KIT). After receiving his PhD in Physics, he worked at SAP from 1998 to 2011, first as an application developer, and later as assistant to CEO Henning Kagermann and director and vice president of the SAP Research Center in Karlsruhe. In 2011, he joined KIT as a full professor.

Reviews for Technology Entrepreneurship in Theory and Practice: Perspectives in Science and Engineering

“Technology Entrepreneurship in Theory and Practice represents a concise guide for starting a technology or digital business. The advice in the chapters of this edited book will be especially valuable to engineers and scientists with limited business experience. They will see the many hurdles to clear along the path from having a new product idea to running a successful enterprise. Technology entrepreneurs need to understand the marketplace and stay ahead of the competition, while securing investment capital and protecting intellectual property. Successful technology leaders often adopt an agile, learning-by-doing approach, as described in this book.” Thomas W. Miller, PhD, Northwestern University, Data Science Faculty Director and Instructor in Technology Product Engineering “Technological innovations and groundbreaking inventions are transforming our world at an unprecedented pace – yet technology alone holds no intrinsic value. True value emerges when technology is leveraged to seize opportunities, design compelling business models, and connect with markets. Entrepreneurs from engineering or scientific backgrounds often face steep challenges in navigating these crucial aspects, encountering business concepts for the first time when launching their ventures. Muñoz and Terzidis have brilliantly addressed this pressing need by crafting a masterful compendium that empowers technology-oriented founders to build their ventures on the solid foundation of cutting-edge entrepreneurship research. This volume is not just timely – it is indispensable, filling a critical gap with remarkable clarity and depth.” Andreas Kuckertz, Professor for Entrepreneurship, University of Hohenheim “Technology Entrepreneurship in Theory and Practice is an essential resource for thinking and acting on the transformation of technical knowledge into impactful ventures. The authors expertly bridge the gap between science, engineering, and entrepreneurship. This book is a must-read for researchers, innovators, educators, and policymakers shaping the future of technology-driven value creation.” Anais Hamelin, Professor for Entrepreneurial Finance, Institut d’Etudes Politiques, Universite de Strasbourg