Admire Mare is Associate Professor in Department of Communication and Media, University of Johannesburg, South Africa. Erisher Woyo is a Lecturer in Faculty of Business and Law, Manchester Metropolitan University Business School, and Extraordinary Research Scientist at the Tourism Research in Economic Environs & Society, North-West University, South Africa. Elina M. Amadhila is Senior Lecturer in Faculty of Commerce, Management and Law, University of Namibia, Namibia.