Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience...

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Bill Chastain

Target Story

How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

Bill Chastain

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Paperback

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English

HarperCollins Leadership
19 May 2023

Retail sector

Series: The Business Storybook Series

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

Through the story of Target, you’ll learn:

How to remain nimble in times of tremendous change. How to reinvent a six-decade-old iconic brand. How to know when to build it yourself or bring in the experts. When to change the entire way you do business.

Discover how this iconic store hit the bullseye and created an addictive retail experience, and how you can do the same for your business.

By: Bill Chastain
Imprint: HarperCollins Leadership
Country of Publication: United States
Dimensions: Height: 213mm, Width: 139mm, Spine: 19mm
Weight: 203g
ISBN: 9781400232741
ISBN 10: 1400232740
Series: The Business Storybook Series
Pages: 224
Publication Date: 19 May 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Bill Chastain is the author of many non-fiction titles and a senior writer with Kevin Anderson & Associates. His most recent books are Try Not to Suck: The Exceptional, Extraordinary Baseball Life of Joe Maddon and White Fang and the Golden Bear: A Father-and-Son Journey on the Golf Course and Beyond (foreword by Jack Nicklaus).