Sweet Spot UX: Communicating User Experience to Stakeholders, Decision Makers and Otherhumans

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Mike Newman

Sweet Spot UX

Communicating User Experience to Stakeholders, Decision Makers and Otherhumans

Mike Newman

$27.95 $24.70

Paperback

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English

OMNE Publishing
01 May 2021

Computing & IT; Digital lifestyle; Computer science; Human-computer interaction; User interface design & usability

A Sweet Spot UX designer knows how to balance the needs of users with the business goals of an organisation. This is the key to providing real value to any product or service.

The hardest part of being a User Experience Designer isn't learning the methodology or the process, it's taking the business you work for on the journey to fully realise the value that it brings.

Evangelizing your UX process as well as doing the day-to-day work can sometimes seem like an insurmountable challenge. This UX book is a collection of strategies and techniques from experienced industry professionals about communicating the value of UX to stakeholders and decision makers to help you gain and maintain buy-in of your work.

Who should read this book?

This user experience book is for new and experienced UX designers, digital product designers and web design professionals who want to create better alignment between their users and their organisation and convert their co-workers into UX advocates.

By: Mike Newman
Imprint: OMNE Publishing
Country of Publication: Australia
Dimensions: Height: 229mm, Width: 152mm, Spine: 6mm
Weight: 168g
ISBN: 9780645040432
ISBN 10: 0645040436
Pages: 116
Publication Date: 01 May 2021
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: No Longer Our Product

Mike Newman is a UX professional with a design background of 20+ years. He is recognised as an industry expert in customer first design, helping businesses improve their digital products and making them more meaningful to their users. With his insistence on a collaborative design process and a welcoming approach to mentoring other designers, his goal with this book is to help other UX designers master the art of communicating User Experience effectively to their clients, stakeholders, and co-workers.