Subrata Chattopadhyay, PhD, MBA, is presently working as Professor, Business Administration Department, University of Engineering & Management, Kolkata, India. He is well versed in cutting-edge teaching techniques and has extensive industry connections. He has published more than 23 articles in more than 30 international journals and has presented his work at seminars and conferences. In addition, he has authored three books: Values and Ethics for Engineers and Managers, Transport Management, and Computations in Estate Management. Udit Chawla, PhD, MBA, is presently working as Associate Professor of Business Administration at the University of Engineering & Management, Kolkata, India. He is an accomplished educator and has expertise in the programming languages R, SPSS, SAS, Python, etc. His areas of interest include business analytics, data science, machine learning, and artificial intelligence. He has published articles in international conferences and contributed to more than 15 international journals.
"""This book well describes how organizations need to manage their resources and goals in turbulent times. . . . Marketers need to recognize the role of limited resources, high environmental costs, and the growing warming of our planet. Marketers need to modernize their procedures for pricing, distribution, branding, and product creation. The purpose of the marketing team is to achieve good profits within a strong policy and practice of sustainability. Companies must adopt the mantra of ""reduce, reuse, and recycle"" in developing their products, services. and marketing plans. We need to advance green marketing as a core task. Support for a healthy planet should be part of your regular brand messaging."" —From the Foreword by Professor Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus), Kellogg School of Management, Northwestern University"