Paolo Taticchi is Professor in Strategy and Sustainability and the Co-Director of the Centre for Sustainable Business at University College London, School of Management. He is a prominent sustainability expert, speaker and consultant working with corporates and governments around the world. He is based in London, UK. Melina Corvaglia-Charrey is a Researcher at University College London, School of Management. She has over 15 years of experience as a senior marketing leader in the media industry, and also works as a consultant supporting small-to-medium size businesses with their sustainability reporting efforts. She is based in Toronto, Canada.
""Being sustainable is an ever-evolving concept as expectations about economic growth, investment risk and the role of companies in society are influenced by new and complex considerations. Business leaders are being pulled in all directions. The research distilled by Paolo Taticchi and Melina Corvaglia-Charrey in this book can only be helpful."" * Silvia Pavoni, Editor in Chief, The Banker and Founder and former Editor of Sustainable Views, both part of the Financial Times Group * ""In a world where the challenges we face are complex and urgent, How to Be Sustainable offers a much-needed blueprint for real, actionable change. Paolo Taticchi and Melina Corvaglia-Charrey provide a compelling guide for businesses and leaders who are serious about moving beyond words to create lasting impact. With insights from top sustainability leaders and practical strategies, this book is an invaluable resource for anyone looking to lead with purpose and shape a sustainable future. A must-read for today's leaders and tomorrow's changemakers."" * Jan Mühlfeit, former Chairman Europe, Microsoft Corporation * ""The nature of the risks a company faces in the competitive market battlefield continues to change. Understanding this evolution is a crucial step in selecting the risks worth taking and the way to manage them properly. It is also important to choose those risks that need to be avoided. A sustainable strategy is about projecting a company's success over a longer period of time and choosing the right risks. This book is a great manual for achieving this goal. A sustainable company is a company that knows and consciously manages the proper risk portfolio."" * Francesco Starace, Partner at EQT Group and SBTi Chair *