CLAUDIO FESER, a senior partner emeritus at McKinsey & Company, serves on multiple company boards, including as chairperson. He teaches innovation and leadership at the University of St. Gallen and ETH Zurich, Switzerland. DANIELLA LAUREIRO-MARTINEZ is a Senior Scientist in the Technology and Innovation Management Group at ETH Zurich, Switzerland, where she leads the COLAB, a research group focused on cognition, learning and adaptive behavior. KAROLIN FRANKENBERGER is Professor of Strategic Management and Innovation and the Dean of the Executive School of Management, Technology and Law at the University of St. Gallen, Switzerland. STEFANO BRUSONI is Professor of Technology and Innovation Management and Vice-Rector for Continuing Education at ETH Zurich, Switzerland.