Rob Morgan is a writer, experience designer, digital dramaturg and founder and creative director of London-based AR design studio Playlines. Rob writes and narrative-designs award-winning VR, AR and spatial computing experiences, and has helped create story worlds and immersive experiences for some of the world’s largest licences, attractions and cultural institutions. He is a Visiting Fellow at King’s College London and lectures widely on immersive design, storytelling and AR ethics.
A crucial exploration of how augmented reality can redefine storytelling through the blending the digital with the physical. The book is an essential guide for understanding AR and for navigating and shaping the future of immersive experiences. Leighton Evans, Associate Professor in Media Theory, Swansea University A vision for storytelling in the coming age of spatial computing. Offering a mix of practical guidance and speculative theory, Morgan equips readers for the narrative possibilities ahead. A primer and a gateway to next-gen storytelling in virtual worlds of all kinds. Jay Springett - Researcher & Worldrunner [Alt testimonials provided by Jay: A vision for storytelling in the coming age of spatial computing. Offering a mix of practical guidance and speculative theory, Morgan lays the groundwork for the future of narrative innovation. A primer for all those poised to lead narrative evolution in virtual worlds of all kinds. A guide for storytelling with AR and mixed reality technologies. Offering a mix of practical guidance and speculative theory, Morgan equips readers for the narrative possibilities ahead. For professionals and hobbyists alike, it's an essential resource for anyone looking to expand their narrative toolkit. ]