Stats Means Business

‘This book is a valuable resource for managers. It is written in a clear and easily understood style and can be used as a program for both in-work and pre-work manager development. The clear exposition of each chapter’s content and learning outcomes are supported by practical exercises that enable reader application of the techniques outlined.’ Professor Conrad Lashley, Professor Emeritus, NHL Stenden International Hospitality Management School, The Netherlands ‘This book is written in an engaging style with clear explanations articulated in a very accessible way. The use of examples and interesting case studies (""vignettes"") brings home the importance and relevance of statistics and quantitative techniques for students of business and management. The book will help to allay the fears that students can sometimes have towards statistics.’ Dr Dean Garratt, Senior Teaching Fellow, Aston Business School, UK ‘Statistics is often viewed as a minefield experience for students. What Stats Means Business does is to allow all students, irrespective of past experience, to plot a successful route through that quagmire. It provides clear and concise explanations coupled with relevant worked examples thereby providing a step-by-step process that creates relevance to the student. I would recommend this text to all students wishing to gain a strong grounding in the statistical needs of both business and research.’ Dr Karl T. Knox, International Business, Marketing & Tourism, University of Bedfordshire, UK