"Build your own successful online business—the Dummies way
Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There’s never been a better time to open your own Etsy shop, and there’s never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that “add to cart"" button. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.
Learn the ins and outs of running a successful Etsy shop Get tips and advice for marketing and pricing your products competitively Break through the new shop barrier and start showing up in search results Improve your sales on Etsy with expert info on finding your customers
This book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform."
By:
Kate Shoup,
Kate Gatski
Imprint: For Dummies
Country of Publication: United States
Edition: 4th edition
Dimensions:
Height: 234mm,
Width: 188mm,
Spine: 25mm
Weight: 476g
ISBN: 9781394168705
ISBN 10: 1394168705
Pages: 368
Publication Date: 25 May 2023
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
Introduction 1 Part 1: Getting Started with Etsy 5 Chapter 1: Handmade for Each Other: Falling in Love with Etsy 7 Chapter 2: Basic Training: Etsy Account Basics 19 Chapter 3: Buy, Buy, Buy: Finding and Buying Items on Etsy 41 Chapter 4: Safety First: Maintaining Your Privacy and Safety on Etsy 65 Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop 75 Chapter 5: Sell Yes: Understanding What You Can and Can’t Sell on Etsy 77 Chapter 6: Setting Up Shop: Creating Your Etsy Storefront 85 Chapter 7: Upper Management: Using Shop Manager to Run Your Etsy Store 103 Chapter 8: Policy Academy: Setting Your Shop’s Policies 109 Chapter 9: The Price Is Right! Pricing Your Pieces 121 Part 3: Sell Coverage: Understanding the Etsy Selling Process 131 Chapter 10: Say Cheese! Capturing Product Images 133 Chapter 11: Use Your Words: Composing Engaging Titles and Descriptions 153 Chapter 12: For Your Listing Pleasure: Adding and Managing Item Listings 163 Chapter 13: Order Up! Processing and Shipping Orders 185 Part 4: All Up in Your Business: Handling Business Matters 213 Chapter 14: Super Market: Marketing Your Etsy Business 215 Chapter 15: You’ve Been Served: Providing Exceptional Customer Service 247 Chapter 16: Business as Usual: Managing Your Etsy Shop 261 Chapter 17: Growing Your Etsy Business 281 Part 5: Community Services: Exploring the Etsy Community 297 Chapter 18: Community Building: Joining the Etsy Community 299 Chapter 19: News Attitude: Keeping Up with Etsy News 311 Chapter 20: Help Me! Getting Help on Etsy 319 Part 6: The Part of Tens 329 Chapter 21: Ten Terrific Tips for Etsy Sellers 331 Chapter 22: Ten Strategies for Marketing Your Etsy Shop 335 Index 339
Kate Shoup has authored or co-authored over 50 books on a range of topics, from sports to technology and crafting. She has extensive experience in publishing and editing. Kate Gatski is the owner of Gatski Metal, a company that creates handmade sculpture and furniture from reclaimed materials. She is a member of the Full Time Etsy Crafters Team and has been selling on Etsy for almost 15 years.
