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Starbucks by Marie A. Bussing (University of Indiana, USA) at Abbey's Bookshop,
Starbucks
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Marie A. Bussing (University of Indiana, USA)

Starbucks

Marie A. Bussing (University of Indiana, USA)

$44.99

Paperback

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English
Bloomsbury Publishing USA
23 January 2025
Business studies: general
Series: Corporations That Changed the World
Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation.

Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe?

Part of the Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces Starbucks' meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, financial data, and coverage of the COVID-19 pandemic's impact on the company.
By:  
Imprint:   Bloomsbury Publishing USA
Country of Publication:   United States
Edition:   2nd edition
Dimensions:   Height: 235mm,  Width: 156mm, 
ISBN:   9798765138366
Series:   Corporations That Changed the World
Pages:   192
Publication Date:  
Audience:   College/higher education ,  Primary & secondary/elementary & high school ,  Primary ,  Children's (6-12)
Format:   Paperback
Publisher's Status:   Active
Acknowledgments Introduction Chapter 1 Origins and History of Starbucks Chapter 2 The Founders and Early Management Team Chapter 3 The Coffeehouse Experience Chapter 4 Behind the Blends Chapter 5 Digital Innovation and Technology Chapter 6 Social Impact Chapter 7 Financial Results and Executive Leadership Chapter 8 Coffee Competition Chapter 9 Coping with Controversy Chapter 10 Starbucks and Schultz: Planning for the Future Timeline Glossary Acronyms Directory of Resources Bibliography Index

Marie A. Bussing holds a doctorate in economics and is an assistant professor emerita of economics at the University of Southern Indiana, USA.

Reviews for Starbucks

A well-written book featuring fascinating tidbits, this work goes beyond the basics to appeal to business students and faculty, Starbucks fans, business managers, and entrepreneurs looking for successful insights. * Library Journal *


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