Standards, Strategy, and Policy: Cases and Stories

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Peter Grindley (formerly Assistant Professor, Centre for Business Strategy, London Business School; now Consultant, Law and Economics Consulting Group, Berkeley, California)

Standards, Strategy, and Policy

Cases and Stories

Peter Grindley (formerly Assistant Professor, Centre for Business Strategy, London Business School; now Consultant, Law and Economics Consulting Group, Berkeley, California)

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English

Oxford University Press
03 August 1995

Business strategy; Production & quality control management; Hi-tech manufacturing industries

This book aims to help the business strategist and policy-maker understand how compatiblity standards may be used to ensure business success. It provides a framework for standards strategy and policy, together with a series of case-studies which interpret the economics of standards in practical settings. The book considers the problems of establishing a new standard in the market and winning standards contests. It also studies questions of how to maintaing the profitability of a standard and how to compete within an established standard. It combines the strategic analysis with an evaluation of standards policy, and suggests ways in which markets and policy intervention may effectively be used together. Cases include contests for standards for video cassette recorders, digital audio tape, personal computers, open computer systems, high-definition television, and Telepoint cordless phones. Standards have long been seen as a technical problem, yet in a large number of industries they are central to business strategy and technical aspects are only part of the effort needed for product success. They imply very different strategies and policies than for conventional products.

By: Peter Grindley (formerly Assistant Professor Centre for Business Strategy London Business School; now Consultant Law and Economics Consulting Group Berkeley California)
Imprint: Oxford University Press
Country of Publication: United Kingdom
Dimensions: Height: 242mm, Width: 162mm, Spine: 22mm
Weight: 634g
ISBN: 9780198288077
ISBN 10: 0198288077
Pages: 300
Publication Date: 03 August 1995
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active