Sports Marketing Agreements

Legal, Fiscal and Practical Aspects

Ian S. Blackshaw

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English

T.M.C. Asser Press
05 June 2013

Commercial law; Sport & the law

Series: ASSER International Sports Law Series

Summary
Details

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burdenon the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

By: Ian S. Blackshaw
Imprint: T.M.C. Asser Press
Edition: 2012 ed.
Dimensions: Height: 235mm, Width: 155mm, Spine: 27mm
Weight: 813g
ISBN: 9789067048378
ISBN 10: 9067048372
Series: ASSER International Sports Law Series
Pages: 516
Publication Date: 05 June 2013
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active