Anukrati Sharma is Head & Associate Professor of the Department of Commerce and Management at the University of Kota (a state government university) in Kota, Rajasthan, India. Miha Lesjak is Associate Professor at the University of Primorska, Faculty of Tourism Studies, Turistica. Dušan Borovčanin is the CEO of EXPO 2027 Belgrade and the Vice Dean at the Faculty of Tourism and Hospitality Management at Singidunum University in Belgrade and visiting professor at the University of Strasbourg, EM Business School.