Sport Broadcasting for Managers

— —

Hunter Fujak (Deakin University, Australia) Stephen Frawley (University of Technology Sydney, Australia)

Sport Broadcasting for Managers

Hunter Fujak (Deakin University, Australia), Stephen Frawley (University of Technology Sydney, Australia)

$284

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
06 June 2022

Humanities; Media studies; Economics; Sport & leisure industries; Radio & television industry

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.

Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour.

Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

Edited by: Hunter Fujak (Deakin University Australia), Stephen Frawley (University of Technology Sydney, Australia)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 367g
ISBN: 9780367690229
ISBN 10: 0367690225
Pages: 158
Publication Date: 06 June 2022
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

1. Sport Broadcasting for Managers: Managerial Dimensions, 2. Regulating the Digital Sports Broadcasting Market: New Players; Old Problems, 3. Sport Audience Measurement, 4. Broadcast Production and Logistics, 5. The Economics of Sport Broadcasting, 6. Valuation and Negotiation of Sport Broadcast Rights, 7. International Sport Broadcasting: A Comparison of European Soccer Leagues and the Major North American Team Sports, 8. Broadcast Forms and their Managerial Implication, 9. Understanding Media Consumers, 10. Examining the Relationship Between Sport Broadcasting and Sports Betting, 11. Critical Issues and Future Directions in Sport Broadcasting

Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia. Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.