Speed Metrics Guide

Choosing the Right Metrics to Use When Evaluating Websites

Matthew Edgar

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English

APress
21 February 2024

Web programming; Software Engineering; Software testing & verification; Computer science

Faster websites offer a better user experience and typically have higher conversion rates. It can be challenging to know where to invest to meaningfully improve a website's speed. Investing correctly to improve speed starts with understanding how to correctly measure speed and knowing how to use those measurements to identify the biggest opportunities.

Speed Metrics Guidehelps marketers, SEOs, business leaders, designers, and everybody else involved in website performance select the right metrics to use to optimize their website's speed. Each chapter examines a specific metric, discusses what it measures, why the metric matters and what tactics will help improve that metric.

What You'll Learn

The best metrics and tools to help you measure website speed, including Google's Core Web Vitals How and when to best use each metric Where each metric fits within the website loading process How to use each metric to find different ways of improving website speed

Who This book Is For

Non-technical audience, including marketers, SEOs, designers, and UX professionals.

By: Matthew Edgar
Imprint: APress
Country of Publication: Germany
Edition: 1st ed.
Dimensions: Height: 235mm, Width: 155mm,
Weight: 403g
ISBN: 9798868801549
Pages: 242
Publication Date: 21 February 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Part 1. Initial Connection Chapter 1. DNS Lookup Time Chapter 2. Time to First Byte (TTFB) Part 2. Displaying the Page Chapter 3. DOMContentLoaded Time (DCL Time) Chapter 4. Total Requests and Transfer Size Chapter 5. First Contentful Paint (FCP) Part 3. Completing the Website Load Chapter 6. Time to Interactive (TTI) and Total Blocking Time (TBT) Chapter 7. Total Load Time Part 4. Core Web Vitals Chapter 8. Largest Contentful Paint (LCP) Chapter 9. Cumulative Layout Shift (CLS) Chapter 10. Interaction to Next Paint (INP) Chapter 11. Conclusion: Choosing Website Speed Metrics

Matthew Edgar is a partner at Colorado-based Elementive (www.elementive.com), a consulting firm specializing in technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, MarTech and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.