Paul Matson is a visual designer and the founder of SowHow (sowhow.com). Inspired by his allotment, he developed SowHow's original, easy-to-use aesthetic before launching a range of organic seed packets in 2014. Paul uses beautiful design and clever infographics to simplify gardening and help first-time gardeners produce first-class vegetables. Lucy Anna Scott is a writer with an artistic interest in stories that explore how plants, trees and landscapes help us better understand ourselves. She co-created Lost in London, an indie magazine that explored the city’s wild landscapes. Her previous books include Lost in London: adventures in the city’s wild outdoors and My Tiny Garden.