Solving Problems with Design Thinking

Ten Stories of What Works

Jeanne Liedtka, Andrew King (Book Reviews Editor, Renaissance Studies), Kevin Bennett

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English

Columbia University Press
03 September 2013

Employee-ownership & co-operatives

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

By: Jeanne Liedtka, Andrew King (Book Reviews Editor, Renaissance Studies), Kevin Bennett
Imprint: Columbia University Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 454g
ISBN: 9780231163569
ISBN 10: 0231163568
Pages: 232
Publication Date: 03 September 2013
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Foreword 1. Dispelling the Moses Myth 2. Reimagining the Trade Show Experience at IBM 3. Postmerger Integration at Suncorp 4. Transforming B2B Customer Engagement at 3M 5. Rethinking Strategic Planning at SAP 6. Redesigning the Customer Contact Center at Toyota 7. Social Networking at MeYou Health 8. Industry Collaboration in Financial Services with the FiDJI Project 9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen 10. Engaging the Citizens of Dublin 11. Scaling a Design Thinking Competency at Intuit 12. Where Do We Go from Here? Postscript. Educating Managers for Design

Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation. Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute. Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.

Reviews for Solving Problems with Design Thinking: Ten Stories of What Works

In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and very different problems in a variety of organizations, both for- and not-for-profit. The ten case studies provide creative and innovative applications of the design principles, providing sufficient detail of use to readers in their own planning processes. The book provides depth of value to the graduate professional classroom while being simple and clear for immediate use by managers. -- Toni Ungaretti, Johns Hopkins University