Social Media

The Convergence of Public and Personal Communication

Graham Meikle (University of Westminster, UK)

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English

Routledge
30 April 2024

Communication studies; Cultural studies; Media studies; Sociology; Digital lifestyle

From Facebook and YouTube to TikTok and WeChat, this accessible book explores the relationships between public and personal communication on social media to understand their impacts on users’ everyday lives.

Social media have made possible new kinds of relationships, entertainment, and politics, and enabled billions of people to experience new forms of communication, community, and communion. But social media are also profit-driven, data-mining corporations, and their core business model is often built around targeted surveillance that enables the commercial exploitation of their users’ everyday lives. Graham Meikle explores the tensions between these different dimensions of social media, engaging with questions of communication, data, remix, news, visibility, citizenship, and regulation. This second edition has been substantially revised: more than half of the text is entirely new to this edition, and those sections that remain have been completely updated. This new edition includes analysis of the data-driven business models of major social media firms, and of how these firms are expanding into new areas such as AI. It also includes discussion of major developments in news, surveillance, and activism on social media, as well as a new chapter on regulation.

This book is an ideal critical introduction to social media in all their complexity.

By: Graham Meikle (University of Westminster UK)
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 216mm, Width: 138mm,
Weight: 326g
ISBN: 9780367897802
ISBN 10: 0367897806
Pages: 170
Publication Date: 30 April 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Introduction 1. Communication 2. Data 3. Remix 4. News 5. Visibility 6. Citizenship 7. Regulation

Graham Meikle is Professor of Communication and Digital Media at the University of Westminster, UK, and Director of its Communication and Media Research Institute.