Social Media Marketing for Book Publishers

Miriam J. Johnson, Helen A. Simpson

$284

Hardback

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English

Routledge
02 September 2022

Humanities; Media studies; Economics; Sales & marketing; Advertising industry

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists.

Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

By: Miriam J. Johnson, Helen A. Simpson
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032231563
ISBN 10: 1032231564
Pages: 184
Publication Date: 02 September 2022
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Table of Contents Introduction: What is digital and social marketing? Chapter One: Author Brands Chapter Two: Research & Identifying Insights Chapter Three: Master Social Strategy Chapter Four: Campaign & Evergreen Strategies Chapter Five: Creative Ideation Chapter Six: Production Chapter Seven: Promotion Chapter Eight: Community Building Chapter Nine: The dirty ‘I’ word - Influencers Chapter Ten: Reporting/Metrics and Success Chapter Eleven: TL;DR Appendices Index

Miriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK. Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.