Social Media For Small Business

Marketing Strategies for Business Owners

Franziska Iseli

$29.95

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English

Wiley
26 March 2021

Economics & Business; Business & management

Discover how social media can transform your business and help you attract more customers

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:

Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment

Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.

By: Franziska Iseli
Imprint: Wiley
Country of Publication: Australia
Dimensions: Height: 221mm, Width: 145mm, Spine: 20mm
Weight: 272g
ISBN: 9780730390329
ISBN 10: 0730390322
Pages: 264
Publication Date: 26 March 2021
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Franziska Iseli is a maverick entrepreneur, leading marketing and brand strategist, adventurer, author and the co-founder of Basic Bananas, The Business Hood, Oceanlovers and Moments of Humanity. In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity and philanthropic involvement. Franziska is a board member at the global Entrepreneurs Organization EO where she is advising on communications, marketing and branding. She also launched an impact initiative called EOcean to inspire entrepreneurs to be more sustainable. Franziska sits on the judging panel for Singularity University and has run think tanks at the United Nations to address the UN sustainable development goals through entrepreneurship. A true visionary and eternal optimist, no challenge seems to be too big for Franziska. She is known for her rebellious nature and doing things differently. She has this rare combination of being both creative and strategic, which makes her a powerful leader in the business world.