Social Commerce Fuels Growth For Indian Businesses

Rafeal Mechlore

$39.95 $33.65

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Prime Publications
30 September 2023

Behavioural economics; Business communication & presentation

Summary
Details

Social commerce is rapidly fueling the growth of Indian businesses, redefining the way companies interact with consumers and conduct transactions in the digital age. This innovative approach merges social media and e-commerce, creating a seamless platform for buying and selling products and services while leveraging the power of social connections.

In India, where internet penetration is on the rise and smartphone usage is widespread, social commerce has become a game-changer for businesses. It capitalizes on the country's massive user base on platforms like Facebook, Instagram, WhatsApp, and others, allowing businesses to reach a broader and more engaged audience.

One of the key factors driving the success of social commerce in India is the personal touch it adds to online shopping. Sellers can connect with customers directly, answer their questions, and build trust through one-on-one interactions. This engagement creates a sense of community and fosters a feeling of authenticity that is often missing from traditional e-commerce.

Moreover, social commerce in India often incorporates vernacular languages, which is crucial for reaching consumers in diverse regions with varying linguistic preferences. This localization strategy enhances accessibility and encourages more people to participate in online shopping.

The rise of influencer marketing is another noteworthy aspect of social commerce's impact on Indian businesses. Influencers have a profound influence on consumers' purchasing decisions, and businesses are collaborating with these social media stars to promote their products effectively. This creates a win-win situation, as influencers gain from partnerships while businesses leverage their reach and credibility.

Furthermore, social commerce simplifies the payment process, making it more inclusive and convenient. The integration of various payment gateways, digital wallets, and UPI platforms ensures that customers can complete transactions effortlessly, further encouraging them to shop online.

By: Rafeal Mechlore
Imprint: Prime Publications
Dimensions: Height: 229mm, Width: 152mm, Spine: 6mm
Weight: 154g
ISBN: 9788196636470
ISBN 10: 8196636474
Pages: 106
Publication Date: 30 September 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

WIN $150 GIFT VOUCHERS: ALADDIN'S GOLD

Social Commerce Fuels Growth For Indian Businesses

Rafeal Mechlore

$39.95 $33.65

Paperback

See Also

Contact Abbeys

Contact Galaxy

Contact Language

Contact Us

About ABBEY'S