Dan Verghese began training in martial arts at the age of seventeen and holds a second dan black belt in taekwondo, and a third dan black belt in traditional ju-jitsu. He has also trained in bojutsu, kobudo, eskrima, judo, Brazilian jiu-jitsu and aikido. He has taught martial arts professionally, operating his own school in the UK. Dan has over twenty years' experience delivering and managing high-performing websites and campaigns, having managed digital marketing teams at start-ups, FTSE 100 companies and SEO agencies. He also works as a mentor and assessor to students on digital marketing training and certification programmes. Dan specialises in SEO, web project management, content writing and email marketing, offering freelance consulting to the martial arts, wellness and professional education sectors. His first book, Essential Ju-Jitsu: Origins, Principles & Practices was published in 2022, followed by SEO Dojo: Search Engine Optimization for Martial Arts Schools, in June 2023.