Semiotics with a Conscience

Decoding Dangerous Discourses

Professor Marcel Danesi (University of Toronto, Canada)

$190

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Bloomsbury Academic
22 February 2024

Semantics; Communication studies; Semiotics & semiology

Series: Bloomsbury Advances in Semiotics

Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of conscience.

Confronting the sometimes negative perception of semiotics as academically inward-looking and lacking in morality, Marcel Danesi turns this view on its head. Instead, Danesi highlights how the same techniques that have allowed the use of semiotics for self-serving commercial purposes, such as advertising or marketing, could also be applied to deciphering current world problems. Through describing the semiotic notions and methods that can be used to analyze misrepresentations, propaganda, or meaning collapses, the book enables readers to become conscientiously aware of their hidden meanings and the harmful effects that they have on society. Identifying key issues of concern, such as climate change and anti-science discourses, it shows how they can be interpreted in terms of basic semiotic theory. This analysis of crucial issues demonstrates how semiotics can be used to raise awareness of critically important matters in modern society, and to encourage the development of more robust and ethical attitudes towards them.

By: Professor Marcel Danesi (University of Toronto Canada)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781350362086
ISBN 10: 1350362085
Series: Bloomsbury Advances in Semiotics
Pages: 192
Publication Date: 22 February 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Preface 1. Semiotics, Ethics, and Dangerous Discourses 2. Words, Symbols, and Images of Conflict 3. Denial Discourses 4. Decoding Big Lies 5. False Narratives 6. Semiotics with a Conscience References Index

Marcel Danesi is Professor Emeritus of Semiotics and Linguistic Anthropology at the University of Toronto, Canada.

Reviews for Semiotics with a Conscience: Decoding Dangerous Discourses

Semiotics with a Conscience provides a guide to help readers cut a path through the many lies, forms of propaganda, and baseless conspiracy theories likely to be encountered online, on cable news programs, and in conversations with friends and family. Using the tools of semiotics, Danesi skillfully dissects a range of ideologies that many of us are all too familiar with, in the process, draining them of power and promising greater civility and more ethical modes of discourse. -- Caleb Bernacchio, California State University Monterey Bay, USA