"Marketing and pricing expert Roman Kmenta has been an international entrepreneur, keynote speaker and bestselling author for more than 30 years. The business economist makes his many years of international marketing and sales experience in B2B and B2C available to over 100 of the top companies in Germany, Switzerland and Austria. His focus is on generating more profit and higher contribution margins in sales. More than 100,000 people a month read his weekly blog, follow him on social media or listen to his podcast. With his lectures he gives salespeople, executives and entrepreneurs food for thought on the subject of ""price"" and gives his listeners and readers impulses in the direction of a value-oriented sales and marketing approach."
"The usual argumentation techniques have often got me nowhere with customer objections. In this book I have found some new, quite different and very helpful ideas on how to deal with customer objections. Very useful for all sales people. ""Objections used to make me uncomfortable. Not anymore!"""