Selling Online For Dummies

Paul Waddy

$39.95

Paperback

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For Dummies
24 March 2025

E-commerce: business aspects

Transform your ecommerce ideas into profitable reality with this page-turning new handbook

Online shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.

In Selling Online For Dummies, ecommerce advisor and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert’s eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like:

Finding hot products to sell, working with suppliers and managing your inventory Building a website from scratch by choosing the right developer and platform Marketing your site with smart SEO, paid ads, and organic marketing strategies on Google, Instagram, Facebook and TikTok Understanding the user experience and creating happy, loyal customers Dealing with payments, currencies, taxes and duties

It’s time to take advantage of the commercial opportunities waiting for you online. Selling Online For Dummies is a must-read that will help you turn your great idea from virtual to reality.

By: Paul Waddy
Imprint: For Dummies
Country of Publication: Australia
Dimensions: Height: 234mm, Width: 188mm, Spine: 23mm
Weight: 522g
ISBN: 9780730394525
ISBN 10: 0730394522
Pages: 384
Publication Date: 24 March 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Introduction 1 Part 1: Getting Started with Selling Online 5 Chapter 1: Introducing the Business of Selling Online 7 Chapter 2: Selling Online in a Nutshell 11 Chapter 3: You’re onto Something: Assessing Your Idea 31 Chapter 4: The Secret Sauce: Sourcing Products and Buying Stock 43 Chapter 5: Taking Stock: Inventory Management 57 Part 2: Full Steam Ahead: Building Your Online Store 75 Chapter 6: The Starting Line: Legal Matters and Registering Your Online Business 77 Chapter 7: Choosing a Platform for Building Your Website 93 Chapter 8: Navigating an Ecommerce Website 111 Chapter 9: The Blueprints: Designing Your Online Store 133 Chapter 10: The Reward: Receiving Payments 169 Part 3: All About the Customer: Providing a Positive Customer Experience 187 Chapter 11: Understanding the User Experience 189 Chapter 12: Customer Service: Happy Customers Are Loyal Customers 205 Chapter 13: From Here to There: Order Fulfilment 223 Chapter 14: Closing the Loop: Returns 237 Part 4: The Next Big Thing: Marketing Your Ecommerce Business 251 Chapter 15: Digital Marketing: A Beginner’s Guide 253 Chapter 16: The Search Party: Finding New Customers 265 Chapter 17: Sticky Customers: Customer Retention 285 Chapter 18: Getting Social: Social Media and Influencer Marketing 299 Part 5: The Part of Tens 319 Chapter 19: Ten Things to Understand About Selling Online 321 Chapter 20: Ten Useful Online Tools 329 Chapter 21: Ten Things to Check Before Going Live 337 Appendix: List of Abbreviations 345 Index 349

Paul Waddy is an ecommerce advisor with over 15 years of experience and the author of Shopify For Dummies. Paul is the founder of Paul Waddy Advisory and www.learnecommerce.com.au, and the co-founder of Ecom Nation. Paul’s expertise is in helping online retailers scale profitably.

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Selling Online For Dummies

Paul Waddy

$39.95

Paperback

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