Secret Techniques for Evaluating (Cpc) Cost Per Click Advertising: Google Adwords and Yahoo Overture Action...

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Jimmy Ghinis

Secret Techniques for Evaluating (Cpc) Cost Per Click Advertising

Google Adwords and Yahoo Overture Action Research Evaluation

Jimmy Ghinis

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English

Jimmy Ghinis
26 February 2019

Advertising & society; E-commerce: business aspects; Sales & marketing; Advertising; Artificial intelligence

Summary
Details

Academic book turns into a popular book read. Artificial, linkage and conversion analysis. One of the three is demonstrated to be the most important. 30 day tracking visitor period versus 24 hour period that Ad Firms stipulate. What can happen in the next 29 days is demonstrated. Find out real hidden characteristics only artificial visitors have and learn how to combat them. Inventory of clicks of how many clicks locally register versus the Ad Firms and why missing clicks occur. Untargeted advertising is almost as good as targeted advertising with demonstrations. Tag detection techniques shown which can evaluate CPC advertising. Jimmy Ghinis has a Master of Science Degree from the University of Liverpool. His first thesis written was Data Mining Techniques for evaluating Cost Per Click Website Advertising. Google Adwords and Yahoo Overture was evaluated in his action research and there he achieved his MSC degree.

By: Jimmy Ghinis
Imprint: Jimmy Ghinis
Dimensions: Height: 229mm, Width: 152mm, Spine: 5mm
Weight: 145g
ISBN: 9780359464166
ISBN 10: 0359464165
Pages: 100
Publication Date: 26 February 2019
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active