Salesforce For Dummies

Liz Kao, Jon Paz

$49.95

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

For Dummies
24 May 2024

Enterprise software

Your easy-to-follow guide to the world’s leading cloud-based CRM software

Salesforce gives your business an edge in tracking relationships and managing sales, marketing, customer service, and support operations. Salesforce For Dummies help you take advantage of key platform functionality and focus on making the most of its many features. Learn best practices to determine the right configuration to suit your business needs, and how to use apps, build widgets, and configure features to personalize your system for your business. Explore prospecting for leads, managing accounts, maintaining contacts, tracking products, calculating forecasts, and monitoring each customer’s service and support interactions with your business. Collaborate with colleagues by sharing information across a 360-degree view of all customer interactions, enhance your online marketing, gain real-time visibility into sales, and close deals faster.

Get started with configuring Salesforce and set up the apps that your business needs Discover the latest updates to Salesforce, including Flow Builder, Lightning, and Einstein

Improve business performance with reporting insights, collaborative communication features, and integrated sales and marketing processes Find new ways to improve productivity and reduce administration time

Salesforce For Dummies is the fully updated, best-selling guide that helps new and existing users get up to speed with the world’s top CRM.

By: Liz Kao, Jon Paz
Imprint: For Dummies
Country of Publication: United States
Edition: 8th edition
Dimensions: Height: 234mm, Width: 185mm, Spine: 25mm
Weight: 567g
ISBN: 9781394231669
ISBN 10: 1394231660
Pages: 416
Publication Date: 24 May 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Introduction 1 Part 1: Introducing Salesforce 5 Chapter 1: Customer Relationship Management at a Glance 7 Chapter 2: Discovering Salesforce Products 13 Part 2: Understanding Salesforce Features 23 Chapter 3: Navigating Salesforce 25 Chapter 4: Personalizing Salesforce 43 Chapter 5: Working in Salesforce 57 Part 3: Closing More Deals with Sales Cloud 81 Chapter 6: Tracking Leads 83 Chapter 7: Using Accounts 105 Chapter 8: Developing Contacts 113 Chapter 9: Tracking Opportunities 125 Chapter 10: Tracking Products and Price Books 139 Part 4: Providing Support with Service Cloud 155 Chapter 11: Tracking the Support Life Cycle with Cases 157 Chapter 12: Diversifying Your Support Channels 167 Part 5: Empowering Marketing to Generate Measurable Demand 177 Chapter 13: Creating Marketing Campaigns to Drive Demand 179 Chapter 14: Driving Sales Effectiveness with Salesforce Files and Content 193 Part 6: Mastering Basic Salesforce Administration 201 Chapter 15: Performing Common Configurations 203 Chapter 16: Automating Processes with Flows 229 Chapter 17: Migrating Existing Automation to Flow 249 Chapter 18: Diving Deeper into Standard Object Setup 257 Chapter 19: Building Custom Apps 271 Chapter 20: Accessing the Right Data with User Permissions 287 Part 7: Measuring Overall Business Performance 321 Chapter 22: Analyzing Data with Reports 323 Chapter 23: Seeing the Big Picture with Dashboards 343 Part 8: The Part of Tens 359 Chapter 24: Ten Ways to Drive More Productivity 361 Chapter 25: Ten Keys to a Successful Migration to Lightning 367 Index 377

Liz Kao has played both in-house and consultant roles at Salesforce. As a consultant and a member of Salesforce’s Professional Services team, Liz implemented dozens of CRM solutions and built numerous AppExchange apps. Jon Paz is a Salesforce consultant who has worked with enterprise clients to deliver world-class solutions to perplexing business challenges.

LOW FLAT RATE AUST-WIDE $9.90 DELIVERY INFO

Salesforce For Dummies

Liz Kao, Jon Paz

$49.95

Paperback

See Also

Contact Abbeys

Contact Galaxy

Contact Language

Contact Us

About ABBEY'S