Sales Lab Scripting: The Proven Playbook to Scientifically Crush Your Sales Goals

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Butch Hodson A J Mahar

Sales Lab Scripting

The Proven Playbook to Scientifically Crush Your Sales Goals

Butch Hodson, A J Mahar

$39.95

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English

Sellfire
25 March 2025

This is the blueprint to transform your company, along with the lives of your employees and customers. Get ready to turn even the most inexperienced salespeople into highly trained selling machines.

In Sales Lab Scripting, tech sales masters A.J. Mahar and Butch Hodson unveil the exact playbook they've used to scale dozens of startups. This step-by-step process has helped thousands of sales reps consistently crush their sales goals every month-regardless of experience, product, or industry.

Unlike most sales books that are too general to implement in practice, Sales Lab Scripting shows you exactly what to say, how to say it, and when to say it. You'll learn the scientifically tested and repeatable process to execute the perfect sales pitch, maximize revenue, and quickly scale your sales force.

By: Butch Hodson, A J Mahar
Imprint: Sellfire
Dimensions: Height: 216mm, Width: 140mm, Spine: 13mm
Weight: 268g
ISBN: 9781544547817
ISBN 10: 1544547811
Pages: 228
Publication Date: 25 March 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

A.J. Mahar and Butch Hodson have scaled numerous companies to hundreds of millions of dollars in exits. Serial entrepreneurs have described Butch and A.J. as ""the best in the world"" at building scalable sales processes. Through all of Butch's career accolades, the thing he is most proud of is his marriage to Tamera Hodson. Together they live in Texas and have four amazing children: Laney, Ava, Memphis, and Oakley. A.J. also calls Texas home when he's not traveling around the world or visiting family in Boston. A.J. Mahar and Butch Hodson have scaled numerous companies to hundreds of millions of dollars in exits. Serial entrepreneurs have described Butch and A.J. as ""the best in the world"" at building scalable sales processes. Through all of Butch's career accolades, the thing he is most proud of is his marriage to Tamera Hodson. Together they live in Texas and have four amazing children: Laney, Ava, Memphis, and Oakley. A.J. also calls Texas home when he's not traveling around the world or visiting family in Boston.

Reviews for Sales Lab Scripting: The Proven Playbook to Scientifically Crush Your Sales Goals

""A lot of books are based on theory and ideas. Others are based on tried-and-true techniques, practices, and real-life experiences. This book is the latter. I've gotten to experience A.J. and Butch's talents firsthand, and they are true pros when it comes to sales, scripting, and scaling. If you're a sales rep, manager, or founder and you're looking for a proven, step-by-step system to follow, this is it."" - Chris Heller, Former CEO of Keller Williams and author of Dominant Thoughts. ""A must-read for any CEO or CRO looking to grow a sales organization. Butch and A.J. have perfected the formula to transform a sales org into a scalable and repeatable machine. Their process, tools, and techniques are logical and easy to implement and offer a clear playbook for success. I have witnessed Sales Lab Scripting in action, and it truly works to exponentially grow revenue. Without a doubt, this book is a must-have for all inside sales organizations."" - Ben Rubenstein, Co-Founder of Opcity and Setpoint. ""I've worked with over 5,000 salespeople in my career, and I've never seen anyone do what Butch and A.J. can for a company. If you're in sales or you're responsible for hitting big sales goals for your company, you need to read this book."" - John Berkowitz, Co-Founder of Yodle and OJO Labs.