Rule Britannia

Britain may have taught the world to play but, as Matthew Llewellyn argues in this excellent study, by the 1930s it had become a peripheral member of the international sporting community. One aspect of this was the reluctance of the British to follow other European nations and use the Olympic Games as a vehicle for the promotion of nationalism through sport. In this revisionist history, Llewellyn clearly demonstrates that the British affinity for the Olympics is a very recent phenomenon. He shows, via detailed analysis of archival and newspaper sources, that from its origins the British Olympic Association struggled unsuccessfully to interest either the government or the British public in the Olympic movement. This work will be a healthy corrective to the historical hyperbole associated with the 2012 London Olympics. Wray Vamplew, Department of Sports Studies, Stirling University, UK Britain’s success in obtaining the 2012 Summer Olympic Games reemphasized its own belief that it had been a key player in the early history of the Olympic movement. Yet as Matt Llewellyn shows, in this fascinating myth-challenging and revisionist study, the reverse was true. Llewellyn explores the reasons for the longstanding British disinterest right up to 1939, and sets them into context, with an impressive depth and breadth of scholarly enquiry and sophisticated analysis. This is a work of value to all those with an interest in the history of sport and the Olympics, not just in the United Kingdom. Mike Huggins, University of Cumbria, UK