Routledge Handbook of the Business of Women's Sport

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Nancy Lough (University of Las Vegas, US) Andrea N. Geurin (New York University, US)

Routledge Handbook of the Business of Women's Sport

Nancy Lough (University of Las Vegas, US), Andrea N. Geurin (New York University, US)

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Hardback

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English

Routledge
31 May 2019

Sport & leisure industries

Series: Routledge International Handbooks

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport.

Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport.

An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

Edited by: Nancy Lough (University of Las Vegas US), Andrea N. Geurin (New York University, US)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 1.140kg
ISBN: 9781138571617
ISBN 10: 113857161X
Series: Routledge International Handbooks
Pages: 556
Publication Date: 31 May 2019
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Nancy Lough is Graduate Coordinator and Director of the Higher Education graduate degree programs in the College of Education at the University of Nevada, Las Vegas, NV, USA, where she is also Professor and Chair of the Intercollegiate Athletics Council. She has received the Stotlar Award for outstanding contributions to the field of Sport Marketing, been recognized as a Sport Marketing Research Fellow by the Sport Marketing Association, and named as an affiliate scholar with the Tucker Center for Research on Girls and Women in Sport. Andrea N. Geurin is Reader in the Institute for Sport Business at Loughborough University, UK. She is on the Executive Council for the North American Society of Sport Management (NASSM), serving as the organization’s secretary and she serves on the editorial boards of eight academic sport management journals. In 2015 she was named a NASSM Research Fellow.