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rock • paper • pixels

How Our Need to Communicate Created a New Economy, Society, and Individual: What will be the...

Patrick Aievoli

$94.99

Paperback

Forthcoming
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English
CRC Press
20 January 2025
The purpose of this book is to avail students of the many different reasons and back-stories equated with the advent of interaction design and its effect on our world. Since the beginning of recorded history, humankind has desired to keep track of its events and accomplishments and to find a way to properly represent those occurrences to the rest of the world. Now with the use of interaction design and new technologies it has become possible to present the story through current and diverse platforms.

As the new generation comes of age, a new method is being utilized in all areas of communication. This new generation – Generation i – desires its communication at a different rate than its predecessors. This new Gen-i wants its information Internet-ready and interactive. This generation has become involved in the immediate and it is not going away. Interactive media is here to stay – from the halls of famous museums to the conference rooms of corporations to the entertainment centers in our homes. A new vision of information distribution has taken root. The main goal of this book is to help you take your best steps in that new direction. To help you understand the effects of this new platform and to be aware of its abilities and its dangers.

As a friend once said, ""no matter how thin you slice it, there are always two sides.""
By:  
Imprint:   CRC Press
Country of Publication:   United Kingdom
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9781032518923
ISBN 10:   1032518928
Pages:   260
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Forthcoming

Patrick Aievoli started his career in 1978 as a designer for local editorial and advertising companies. In 1984, he became a promotional designer at McGraw-Hill. Professor Aievoli has been a full-time academic since 1988 when he left his position as senior designer, print promotion, at the McGraw-Hill Book Company for a teaching position at SUNY Farmingdale. During his time at McGraw-Hill Patrick helped in the creation of McGraw-Hill's first interactive CD-ROM ""Encyclopedia of Science and Technology"" in 1987. In 1990 to 1996 Prof. Aievoli completed his thesis on ""The Use of New Media in Higher Education"" culminating in an interactive art history CDROM featuring core and dynamic content along with a simplified suite of online learning tools. In 1998 he became a full-time faculty member at LIU Post in Brookville, NY. He became the director of the campus' Interactive Multimedia Arts graduate program in 1999 and has built the program from the start to its closing in 2018. He still teaches in the undergraduate design program. Prof. Aievoli has authored four books prior to ""rock - paper - pixels"". Although he is a dedicated academic, Professor Aievoli is still involved in the online arena and has consulted for some of the NYC metro area's largest media companies.

Reviews for rock • paper • pixels: How Our Need to Communicate Created a New Economy, Society, and Individual: What will be the Effects of Artificial Intelligence and Quantum Computing?

“Patrick is concerned with the intellectual future of the media industry. His two recent books ask questions and suggest answers to some of the most pressing issues under discussion today. They are penetrating reads and should be required of anyone interested in the world of mass communication.” Noel Zahler, Emeritus - Dean of the College of Visual and Performing Arts Texas Tech University “You did a wonderful job here! The analysis of the housing market collapse was terrific and the conclusion about handheld devices should be read by every parent.... You should send this to Michael Moore for his next movie.” Dr. Michael Soupios, Senior Professor, Political Science Long Island University, Post Campus “Chock full of pop-culture and contemporaneous references, interesting statistics, and quotes from humanity’s deep thinkers, this is a fascinating must-read for educators and administrators, as well as consumers, parents, and students.” Kristine O’Malley-Levy, Former Board member of Mensa - Greater New York, Educator “This book ignites a conversation that has been on the tips of most millennials' tongues for quite some time. While more sensationalized tech crises have dominated the headlines, 'Rock•Paper•Pixels' shines a spotlight on uncovering a hidden menace that hides in plain sight. With its unembellished, straightforward style, this book serves as a manifesto that addresses key issues facing our society. A must-read for both digital natives and digital immigrants alike.” David H. Dickinson, Learning Specialist Weill-Cornell Medicine “Investigation, Insight, and Imagination led Patrick Aievoli to the conclusion that this current generation (12-25) has been bred like “veal” to consume and be consumed by Interactive media. His unnerving vision is infused with irony but also with the compassionate knowledge that he brings as a teacher, a designer, and a parent. Read and reflect.” Dr. Joan Digby, Professor Emeritus Honors College Long Island University, Post Campus


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