Tzung-Cheng (TC) Huan is Professor at National Chiayi University, Taiwan. He is also the Editor-in-Chief of Tourism Recreation Research and a member of the UNWTO (United Nations World Tourism Organization) Panel of Tourism Experts. He has been honored by the 2011-2012 Outstanding Reviewer Award from Cornell Hospitality Quarterly, the 2013, 2017, and 2018 Emerald Literati Awards, and the 2018 Publons Peer Review Award. Anestis K. Fotiadis is Full Professor at Zayed University, College of Business, Department of Management, Abu Dhabi, UAE. His main area of research is associated with tourism management, event management, hospitality management and sustainable development. He has published more than 40 research papers in international academic journals such as Annals of Tourism Research, Tourism Management, Journal of Business Research and others. Nikolaos Stylos is Senior Lecturer in Marketing at the University of Bristol Business School, UK and Honorary Professor of Hospitality Management at Tainan University of Technology, Taiwan, He is an internationally recognised and awarded scholar specialising in marketing innovation, and digital transformation in the service industries.