Religion as Brand

An Analogy to Reconceptualize Religion

Razieh Mahdieh

$198

Hardback

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English

Lexington Books/Fortress Academic
17 December 2024

Philosophy of religion; Comparative religion; Religious groups: social & cultural aspects

Religion as Brand: An Analogy to Reconceptualize Religion delves into the complex relationship between religions and brands. Through a process of abstraction, the book creates an analogy to compare religion with brand, which clarifies the similar functionalities of both within society and explores the complexities in this comparison beyond mere semiotic aspects. Through this innovative lens, it unveils the common mechanisms of both phenomena, and unveils fundamental incentives and needs in human-being nature that are evoked and fulfilled by these two social institutions.

Across four diverse case studies, the book examines this analogy in real-world contexts and demonstrates how this approach can generate hypotheses. These cases explore diverse scenarios, including ISIS and Al-Qaeda as “sub-brands” of Islam, the dynamic of Islam and Judaism as “brands” in the Israeli-Palestinian conflict, Ashura ceremonies as a campaign for Shi'i Islam, and the narrativity of Evangelicalism as a sub-brand of Christianity. This thought-provoking exploration generates new hypotheses and challenges preconceived notions of both religion and brand.

By: Razieh Mahdieh
Imprint: Lexington Books/Fortress Academic
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 20mm
Weight: 508g
ISBN: 9781666941548
ISBN 10: 1666941549
Pages: 250
Publication Date: 17 December 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Introduction Section I: Religion as Brand: In Search for an Analogy Chapter 1: Analogy-based Reasoning and Its Methodology Chapter 2: Religion as Brand, The Analogical Model Chapter 3: Positioning Analogical Model in its Theoretical Context Section II: Analogy in the Real World Chapter 4: ISIS and Al-Qaeda as Sub-brands of Islam Chapter 5: The Role of Two Religions as Two Brands in Israel-Palestine Conflict Chapter 6: Ashura Mourning Ceremonies as the Campaign of Shi’i Sub-brand of Islam Chapter 7: Narrativity of Evangelicalism as a Sub-brand of Christianity Conclusion

Razieh Mahdieh is an independent scholar who studies religion as brand, philosophy, sociology, and religious history.

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Religion as Brand

An Analogy to Reconceptualize Religion

Razieh Mahdieh

$198

Hardback

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