Red Tourism in China

Commodification of Propaganda

Chunfeng Lin

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Paperback

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English

Routledge
26 August 2024

Regional studies; Communication studies; Popular culture; Politics & government; Service industries

Series: Routledge Contemporary China Series

This book analyzes the phenomenally profitable “Red Tourism” industry in China, in which visitors make pilgrimages to sites of historical significance to the Communist Party of China and the Chinese Revolution.

The book examines Red Tourism in connection with the transforming power relations between the state and the private, communication in the socialist past, and the current round of capitalization, against the backdrop of the world’s second largest economy. By re-evaluating the conventional notion of propaganda through the lens of neutral xuanchuan propaganda, the book presents a nuanced look at the social space of Red Tourism, revealing that propaganda should be conceived as a commodity, an industry, or even a media system similar to the news media.

Drawn from combining fieldwork and cultural analysis spanning a decade, this book will be of interest to students and scholars of communication studies, tourism, and Chinese politics.

By: Chunfeng Lin
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 370g
ISBN: 9781032139814
ISBN 10: 1032139811
Series: Routledge Contemporary China Series
Pages: 194
Publication Date: 26 August 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Introduction 2. The problem of propaganda 3. Tourism as a propaganda system 4. The cultural roots of Red Tourism 5. The social space of Red Tourism: The Yan’an case 6. The commodification of propaganda

Chunfeng Lin is Associate Professor of Communication at East China Normal University, China.