This book analyzes the phenomenally profitable “Red Tourism” industry in China, in which visitors make pilgrimages to sites of historical significance to the Communist Party of China and the Chinese Revolution.
The book examines Red Tourism in connection with the transforming power relations between the state and the private, communication in the socialist past, and the current round of capitalization, against the backdrop of the world’s second largest economy. By re-evaluating the conventional notion of propaganda through the lens of neutral xuanchuan propaganda, the book presents a nuanced look at the social space of Red Tourism, revealing that propaganda should be conceived as a commodity, an industry, or even a media system similar to the news media.
Drawn from combining fieldwork and cultural analysis spanning a decade, this book will be of interest to students and scholars of communication studies, tourism, and Chinese politics.
By:
Chunfeng Lin Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 370g ISBN:9781032139814 ISBN 10: 1032139811 Series:Routledge Contemporary China Series Pages: 194 Publication Date:26 August 2024 Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format:Paperback Publisher's Status: Active
1. Introduction 2. The problem of propaganda 3. Tourism as a propaganda system 4. The cultural roots of Red Tourism 5. The social space of Red Tourism: The Yan’an case 6. The commodification of propaganda
Chunfeng Lin is Associate Professor of Communication at East China Normal University, China.