Red Planet

How Manchester United Took Over the World

Luke Bainbridge

$55

Hardback

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English

Constable
09 January 2024

Sport & leisure industries; Sports teams & clubs; Football (Soccer, Association football)

Manchester United's rise to glory, under managerial giants Sir Matt Busby and later Sir Alex Ferguson, is one of the greatest sporting stories ever told. It's a tale that has attracted romantic dreamers, idealists and purists from all corners of the Red Planet to invest their own hopes and dreams in this most majestic of football clubs.

But there is more to be told about Manchester United - the remarkable journey of how a humble football club from northern England became the most valuable sports brand in the world. The first sports team to be valued at over $3 billion, the club continues to go from strength to strength, and United's 2014 750 million sponsorship deal with Adidas was record-breaking, surpassing not just Barcelona and Real Madrid, but major American sports.

Red Planet tells of a fight for world domination and the creation of a Red Planet, against all the odds. United has faced bankruptcy more than once in its history and this is a club whose accountant was once refused money at the bank when he went to withdraw the players' wages, but now pays players like Wayne Rooney up to 300,000 per week. But most of all, it's a story about the battle for the soul of a football club, a battle some will fight to the death; whatever it takes to keep the red flag flying high. With a steady stream of new challenges, from the retirement of Sir Alex to the death of Sir Malcolm Glazer, a battle that some, conversely, think has already been lost.

By: Luke Bainbridge
Imprint: Constable
Country of Publication: United Kingdom
Dimensions: Height: 240mm, Width: 156mm, Spine: 22mm
Weight: 300g
ISBN: 9781472119681
ISBN 10: 1472119681
Pages: 320
Publication Date: 09 January 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Luke Bainbridge was a founding editor of the award-winning Observer Music Monthly and ghostwriter of Shaun Ryder's 2011 autobiography, the Sunday Times bestseller Twisting My Melon. He has been a music journalist since his late teens, becoming editor of Manchester's City Life (the first magazine to cover Oasis) in his early 20s. Over the last 20 years, Luke has interviewed almost every top musician and popstar, from Jay-Z to Paul McCartney, Pharrell Williams to Oasis. He currently writes for various publications including the Observer, the Guardian and GQ.

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Red Planet

How Manchester United Took Over the World

Luke Bainbridge

$55

Hardback

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