Real World Career Preparation: A Guide to Creating a University Student-Run Communications Agency

— —

Douglas J. Swanson

Real World Career Preparation

A Guide to Creating a University Student-Run Communications Agency

Douglas J. Swanson

$80.95 $68.66

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Peter Lang Publishing Inc
28 April 2017

Communication studies; Age groups: adolescents; Social groups: clubs & societies; Higher & further education, tertiary education; Careers guidance

University student-run communications agencies allow students to work with real clients and get real world experience before they graduate from college and enter the workforce. Student-run agencies are increasing in popularity, but building a successful agency is challenging.

With more than ten years of experience supervising a student-run agency, Swanson examines the three critical roles a student agency must fulfill in order to be successful. First, the agency must be an exceptional environment for learning. Second, it must be a successful business—without satisfied clients, the agency will not survive. Third, it must be a supportive partner in both on- and off-campus communities.

As the first book to address student-run agencies, Real World Career Preparation offers extensive ‘how to’ guidance, and is supported by 22 Agency Spotlight best practice examples from student-run agencies across the U.S. The book ends with a comprehensive directory of 158 university student-run agencies in operation all over the world.

Real World Career Preparation is essential reading for any faculty member or administrator who is involved with an agency, or who plans to launch one in the future. This book is also valuable for college students working in an agency who seek ‘the big picture’ view of how their work for clients has long-lasting impact on the campus and the community.

By: Douglas J. Swanson
Imprint: Peter Lang Publishing Inc
Country of Publication: United States
Edition: New edition
Dimensions: Height: 220mm, Width: 150mm,
Weight: 430g
ISBN: 9781433131745
ISBN 10: 1433131749
Pages: 298
Publication Date: 28 April 2017
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Douglas J. Swanson (Ed.D., Oklahoma State University) is Professor of Communications at California State University, Fullerton, where he founded PRactical ADvantage Communications, an award-winning student-run agency. Swanson has previous industry experience as a journalist, broadcaster, and public relations professional.

Reviews for Real World Career Preparation: A Guide to Creating a University Student-Run Communications Agency

Wherever an institution is creating professional activities to equip students for the workplace, Real World Career Preparation: A Guide to Creating a University Student-Run Communication Agency can help move the conversation. (Teddi A. Joyce, Journal of Public Relations Education 3 (2), 2017)