Behavioral AI

Unleash Decision Making with Data

Rogayeh Tabrizi

$52.95

Hardback

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English

John Wiley & Sons Inc
18 February 2025

Management decision making; Automatic control engineering; Expert & knowledge-based systems

Implement AI and big data at your organization using principles from behavioral economics

In Behavioral AI: Unleash Decision Making with Data, behavioral economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organizations disentangle the complexity of their data to create tangible and lasting value. The book explains how to balance the multiple disciplines that power AI and behavioral economics using a combination of the right questions and insightful problem solving.

You'll learn why intellectual diversity and combining subject matter experts in psychology, behavior, economics, physics, computer science, and engineering is essential to creating advanced AI solutions. You'll also discover:

How behavioral economics principles influence data models and governance architectures and make digital transformation processes more efficient and effective Discussions of the most important barriers to value in typical big data and AI projects and how to bring them down The most effective methodology to help shorten the long, wasteful process of “boiling the ocean of data”

An exciting and essential resource for managers, executives, board members, and other business leaders engaged or interested in harnessing the power of artificial intelligence and big data, Behavioral AI will also benefit data and machine learning professionals.

By: Rogayeh Tabrizi
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 160mm, Spine: 25mm
Weight: 408g
ISBN: 9781394196869
ISBN 10: 1394196865
Pages: 240
Publication Date: 18 February 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

ROGAYEH TABRIZI, PHD, is the founder and CEO of Theory+Practice, a technology company with deep expertise in AI and data and specializes in helping large CPG and Retail enterprises utilize their data to radically enhance revenue optimization decisions. She has a PhD in Economics and a MSc in Particle Physics and worked on the ATLAS detector at CERN.