Qualitative Research Methods for Business Students

A Global Approach

Kingsley Obi Omeihe, Christian Harrison

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English

Sage Publications Ltd
25 April 2024

Research methods: general; Business studies: general

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

Key features include:

Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning.

Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.

Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland

Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

By: Kingsley Obi Omeihe, Christian Harrison
Imprint: Sage Publications Ltd
Country of Publication: United Kingdom
Dimensions: Height: 232mm, Width: 186mm,
Weight: 540g
ISBN: 9781529601725
ISBN 10: 152960172X
Pages: 296
Publication Date: 25 April 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Dr Kingsley O. Omeihe is co-head of Postgraduate Research, Managing Editor of African Development Policy and Insights, and Associate Professor of Marketing and Small Business at the University of West of Scotland (Paisley). Professor Christian Harrison is a scholar in the field of Leadership and Enterprise, currently holding the position of Professor of Leadership and Enterprise at the University of Bolton.