Qualitative Research in Sport Management

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James Skinner (Newcastle Business School, Australia) Allan Edwards (Loughborough University, UK)

Qualitative Research in Sport Management

James Skinner (Newcastle Business School, Australia), Allan Edwards (Loughborough University, UK), Aaron C.T. Smith (Loughborough University London, UK)

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English

Routledge
31 December 2020

Research methods: general; Economics; Business & management; Sport & leisure industries; Sports training & coaching

"Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis.

The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today’s rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter ""research briefs"" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice.

This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens.

Useful online materials include recommended readings and PowerPoint slides."

By: James Skinner (Newcastle Business School Australia), Allan Edwards (Loughborough University, UK), Aaron C.T. Smith (Loughborough University London, UK)
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 246mm, Width: 174mm,
Weight: 1.034kg
ISBN: 9780367426590
ISBN 10: 0367426595
Pages: 534
Publication Date: 31 December 2020
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Hardback
Publisher's Status: Active

James Skinner is Director of the Institute for Sport Business and a Professor of Sport Business at Loughborough University London, UK. James has published numerous books and journal articles on research methods and teaches research method courses to postgraduate students across the globe. Allan Edwards has held numerous academic appointments within Australia and internationally. His most recent position before his retirement was as Reader in Sport Business at Loughborough University London, UK. Allan has a passion for qualitative research, and this is reflected by his extensive use of qualitative methods in his research. Aaron C.T. Smith is Professor of Sport Business at Loughborough University London, UK. Aaron has published extensively in qualitative research methods and conducted research employing qualitative methodologies with organisations across the Asia-Pacific region, Europe, North America, and the Middle East.