Qualitative Research for a Digital World

A Practical Guide

Emmanuel Mogaji, Varsha Jain, Himani Sharma

$234

Hardback

Forthcoming
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English

Sage Publications Ltd
14 December 2024

Research methods: general; Social research & statistics; Digital lifestyle

Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.

This book will provide you with

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The knowledge you need to advance your qualitative research understanding across all disciplines.

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A practical reflection of the application of relevant research methodologies.

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An overview of research ideas, cases, and examples.

With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.

By: Emmanuel Mogaji, Varsha Jain, Himani Sharma
Imprint: Sage Publications Ltd
Country of Publication: United Kingdom
Dimensions: Height: 242mm, Width: 170mm,
ISBN: 9781529621525
ISBN 10: 1529621526
Pages: 320
Publication Date: 14 December 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Forthcoming

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India). Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.