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Qualitative Marketing Research by David J. Carson at Abbey's Bookshop,
Qualitative Marketing Research
— —
David J. Carson Audrey Gilmore

Qualitative Marketing Research

David J. Carson,  Audrey Gilmore,  Chad Perry ,  Kjell Gronhaug

$189.95   $152.32

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English
SAGE Publications Inc
01 February 2001
Market research
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence.

This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods.

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.

This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
By:   , , ,
Imprint:   SAGE Publications Inc
Country of Publication:   United States
Edition:   Abridged edition
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 13mm
Weight:   390g
ISBN:   9780761963660
ISBN 10:   0761963669
Pages:   256
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Unspecified

Professor of services marketing

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